Service Provider Guidelines for Promoting the AMEP
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Use of the Commonwealth crest and the Department's logo
Use of the department's logo must follow the Australian Government Branding Guidelines. For example, the department's logo should have prominence over and above other logos, images and graphic elements. The department's logo must meet minimum size requirements and must not be altered or distorted in any way.
If you wish to use the department's logo on any material, please send a written request to your contract manager via the AMEP info mailbox.
More information on the use of the department's branding will be provided by the AMEP contract manager.
See: Guidelines and Procedures > Australian Government Branding Design Guidelines
Approved text for publications produced by AMEP service providers recognising funding support from the department
All publications produced by AMEP service providers, including (but not limited to) brochures, posters, and websites or products related to projects funded by the department must include the following text acknowledging the department.
The Adult Migrant English Program (AMEP) is funded by the Department of Immigration and Citizenship.
Approved text for service providers to use in delivering a speech or presentation recognising funding by the department
In instances where the department has approved a presentation
or speech regarding the delivery of the AMEP (and related services),
the following text must be used:
The Adult Migrant English Program (AMEP) is funded
by the Department of Immigration and Citizenship. In
the [insert State or Territory], the AMEP is
delivered through the [insert
name of service provider]'
No variations of this text may be used, unless written approval is given by the contract manager.
Should service provider wish or be asked to make a presentation or speech regarding the delivery of the AMEP (and related services) must first be approved in writing by the department through the AMEP contract manager. Once approval is given, the proposed speech should be forwarded to the department for approval before it is delivered.
All proposals and related speech notes must be sent in writing to your
contract manager via the AMEP info mailbox.
Email: amep.info@immi.gov.au
Research
To know how clients learn about the AMEP and what methods of promotion are most effective, it is always best just to ask. A small number of clients have recently been asked about their thoughts on the best ways to tell new migrants about AMEP English lessons.
In short, research showed:
- Students like materials that are bright and friendly, using images that show a range of different people.
- Classes were said to be friendly – a chance to learn while making friends.
- The biggest influences for returning to classes after leaving prematurely are family, Centrelink and 'the boss' at work.
- Students watch some commercial television, read ethnic newspapers and listen to ethnic radio, and they are also very influenced by word-of-mouth from peers and family.
These results come from small groups of students and we are interested to know what other students think. If you have some interesting information to share, please email us.
Email: amep.info@immi.gov.au