Ideas for Promoting the AMEP
Research
- Surveys
- Focus groups
- Interviews
- Online polls
- In-class discussions
- Feedback forms
- Exit surveys
- Anecdotal feedback
- Community consultation.
Direct and print material
- Brochures, banners, posters, fliers, bookmarks, postcards, newsletters, marketing cards, z-cards, vouchers, tokens, slide shows, invitations
- Website (and linking to other websites)
- Mail outs, letterbox drops
- Free activities and practice exercises.
Internal
- Competitions and awards
- Newsletters
- Online anonymous feedback section (on your intranet)
- An area where staff can access DIAC and other resource materials
- Brainstorming sessions.
Advertising
- Ethnic/community radio
- Ethnic/Community TV
- Ethnic newspapers, magazines and other publications
- Ethnic websites
- Billboards
- Buses and bus stops
- Internet advertising
- Email signature advertising (place an advertisement at the footer of every AMEP student email signature).
PR and media
- Media releases and good news stories for ethnic media
- PR regarding award nights and unique achievements of staff, tutors or students
- Online media such as youtube.com, podcasts, vodcasts
- Events, networking and advocacy evenings, barbeques and afternoon teas
- Editorial articles
- Successful students as advocates for the program.
Networking
Organisations that connect with potential and current AMEP students:
- Community councils and groups
- Ethnic councils
- Religious groups
- Charity organisations
- Refugee organisations (e.g. Refugee Council of Australia)
- DIAC state offices
- Centrelink
- Medicare
- Employment Agencies
- Large commercial organisations (e.g. Woolworths
- Local and state government organisations
- Hospitals and GPs
- Ethnic supermarkets and grocery stores
- Local supermarkets and stores (particularly in regional and rural areas)
- Women’s and Men’s support groups
- Counselling services
- Migrant Resource Centres
- Trade unions
- Local councils
- Council event organisers
- Local ethnic restaurants
- Universities.