Appendix 2: Advertising and market research
The following table lists expenditure on advertising and market research contracts during 2006-07.
Table 105: Expenditure on advertising and marketing
|
Advertising agencies |
$ |
|
Singleton Ogilvy & Mather (Sydney) Pty Ltd
Development and implementation of an advertising strategy for an Australian Citizenship Communication Campaign |
1 260 958 |
|
Total for advertising agencies |
1 260 958 |
|
Market research |
|
|
Blue Moon Research and Planning Pty Ltd
Market research for the Citizenship Test Communication Campaign |
109 670 |
|
Blue Moon Research and Planning Pty Ltd
Quantitative Research for the Life in Australia booklet |
109 670 |
|
Cultural Perspectives P/L
Development and implementation of a communication strategy targeting people from non-English speaking backgrounds as part of the 2006 Australian Citizenship promotional campaign |
100 000 |
|
E&S Research Pty Ltd
Concept testing for the Australian Citizenship Promotional Campaign 2006 |
175 895 |
|
Elliott and Shanahan Research
Developmental research into the Living in Harmony Programme and Harmony Day |
55 000 |
|
Elliott and Shanahan Research
Research into new directions for the Living in Harmony Programme |
69 300 |
|
Human Synergistics Australia Pty Limited
Cultural mapping within the Department of Immigration and Citizenship |
80 300 |
|
Irene Ross and Associates
Settlement Grants Programme - community capacity evaluation |
59 576 |
|
Peter Bran and Associates
Settlement Grants Programme - client satisfaction survey |
26 118 |
|
Roy Morgan Research Pty Ltd
Client satisfaction survey |
100 000 |
|
The Research Forum
Corporate Branding Concept Testing |
41 633 |
|
Total for market research |
927 162 |
|
Direct mail organisations |
|
|
Total for direct mail organisations |
0 |
|
Media advertising |
|
|
HMA Blaze
Non-campaign advertising |
1 425 692 |
|
Universal McCann
Campaign advertising |
2 578 629 |
|
Maine Street Marketing
Media and development services for the Living in Harmony Public Information Strategy, incorporating Harmony Day 2007 |
148 550 |
|
Total for media advertising |
4 152 871 |
|
Total |
6 340 991 |
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