DIMA home | Report home | Part 5 - Other mandatory information | Appendix 10 - Advertising and market research
Appendix 10 - Advertising and market research
Expenditure on advertising and market research contracts during 2005-06
| Advertising agencies | |
| Singleton, Ogilvy & Mather Development of advertising creative for Australian Citizenship promotion campaign |
$1 300 000 |
| Sub-total | $1 300 000 |
| Market research | |
| Butler Group Subscription |
$32 203 |
| Value Creation Group Pty Ltd Departmental workshops |
$89 485 |
| Usability One Usability and accessibility research |
$17 050 |
| Elliott & Shanahan Concept testing for Australian citizenship advertising |
$87 725 |
| The Research Forum Research to evaluate the effectiveness of Australian citizenship advertising |
$34 974 |
| Sub-total | $261 437 |
| Direct mail organisations | |
| Sub-total | 0 |
| Media advertising | |
| HMA Blaze Non-campaign advertising | $1 174 334 |
| Universal McCann Campaign advertising | $2 012 486 |
| Sub-total | $3 186 820 |
| Total | $4 748 257 |